Note:  This material is based upon work supported by USDA/CSREES under Award Number 2004-49200-03123. 
These materials have not been reviewed and changes may occur shortly.

• Competitive Analysis(pdf)
• Market Structure and Market Strategies(pdf)
• Market Potential(pdf)
• Importance of Product Packaging(pdf)
• Pricing(pdf)
• Importance of Product Differentiation(pdf)
• Promoting and Advertising(pdf)
• Value-Added Agricultural Products: An Introduction(pdf)
• Market & Price Risk Reduction(pdf)
• Supply Chains Management and Its Potential Impact(pdf)